A water-based coating applied after printing, either while the paper is still on press (“in line”),
or after it’s off press. An aqueous coating usually gives a gloss, dull, or satin finish, and helps prevent the underlying ink from rubbing off. Unlike a UV coating or a varnish, an aqueous coating will accept ink-jet printing, making it a natural choice for jobs that require printing addresses for mass mailings.
Changes made by a client after the proofing process has begun. “AAs” are usually charged to a client as billable time.
Stamping raised letters or images into paper using pressure and a die, but without using foil or ink to add colour to the raised areas.